DURACELL // OPTIMUM

 

Duracell asked us to help launch their new Optimum battery - the biggest innovation to how they make batteries in 50 years. Optimum technology gives your devices the dual benefit of Extra Life or Extra Power - it does both! Our job was to get the news of Extra Life/Extra Power out in a memorable way and let the world know the Both is Better than Not Both.

 

 

"GAMER // TOOTHBRUSH"

 

“INTERNET GUY // SWEATY GUY”

 
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RESPONSIBILITIES // ART DIRECTION / CONCEPT DEVELOPMENT