An over-the-top, completely unnecessary 200-page product catalog devoted to only five products: AA, AAA, C, D and 9V (shout-out to all the watch batteries out there).  

When we started working on Duracell the official Instagram account had all of 4 posts. We decided to use this blank slate to launch our new campaign voice with the 2017 Duracell Catalog. We uploaded 114 posts at once showcasing just how much we care about our five wonderful batteries. 

RESPONSIBILITIES // ART DIRECTION / DESIGN / CONCEPT DEVELOPMENT / HAND MODEL