ONE SHOW // TO STEAL IS GENIUS
People steal ideas from the One Show Annuals all time. We used this truth to create a DIY kit for all the liars and sinners out there looking for an easier way to make famous work.
We took assets from One Show Gold, Silver, and Bronze winners' and separated concept from ad, headline from image and OOH board from context. We then put a dummy proof sticker sheet and layout insert into each One Show Annual to help creatives fake it until they make it.
RESPONSIBILITIES // CONCEPT DEVELOPMENT /
DESIGN // NIKOLAY SAVELIEV /